As Newcity, we see sustainability in our production processes not only as a choice but as a responsibility. We believe in the transformative power of the cleaning industry in the fight against the global climate crisis and environmental pollution. With this vision, we proudly present the new generation cleaning solutions we developed in our state-of-the-art R&D center in Konya.
Biotechnology and Harmony of Nature
Our newly developed enzyme-based formulas aim to protect our water resources and ecosystem with their 100% biodegradable structures. We protect both your skin and our world by using biotechnological ingredients instead of harsh chemicals found in traditional cleaning products. These formulas are activated even at low temperatures (30°C and below), reducing energy consumption by up to 40%, thus directly contributing to home economy and reducing carbon footprint.
Fiber Repair Technology: Extend the Life of Your Clothes
Special ingredients developed in our laboratories break down the toughest stains at the molecular level without damaging fabric fibers. Unlike traditional detergents, Newcity formulas preserve the texture of the fabric and repair fibers at the microscopic level, keeping your clothes looking like new for much longer. Sustainability starts not only in the formula but also in our consumption habits; Longer-lasting clothes mean less waste.
Our Future Vision: Zero Waste Production
In addition to our product content, we are also revolutionizing our packaging technologies. We aim to switch to 100% recycled plastic and bioplastic packaging in all our product groups by the end of 2026. With Newcity, cleaning will shine not only on surfaces but also in the future.
